I’ve Been Pandering To You. I’m Sorry.

It’s true.

The stuff I’ve been writing lately, if I think about it and am honest about it, is largely a lot of BS type stuff based around revving you up, gearing you up, telling you that ‘you can do it’ and you’re WORTH it baby!

Which is true in theory, but also –

You probably won’t do it.

And you’ll probably spend your entire life acting as though you’re NOT worth it, which basically means that if that’s what you think, and what you base your actions on?

It’s true.

Of course I hope that I’m wrong but here’s the reality:

Most people will listen to the you can do it type stuff that I or anyone else out there puts on the big ole internet and even though my style may be of the uber-rev-you-up category (if you like that sort of thing) they will still proceed to smile, nod their heads, cheer loudly and say HELL YEAH! and then do precisely –

fuck –

all –

about it.

And when I say most people?

You KNOW I’m talking to you, right?

Because let’s be honest here just for a moment –

At the start of this year you said this was YOUR year, that you were going to make shit happen on your terms and nothing could stop you! That you’d do what it takes, no matter how long it takes and you’d give it EVERYTHING it WANTED to take of you.

But yet here you are.

Still promising that you’re going to go all out, no really, that THIS IS YOUR TIME!

Well –

I’m calling bullshit.

And I’m here to say that I’m sick of pandering to you, and to everyone out there.

Hell YEAH I believe you can do it and hell yeah I believe you’re worth it. I KNOW you’ve got a message inside of you and I KNOW IT’S BURNING TO COME OUT.

And God knows I would fucking LOVE to see that shit. Honestly I am – on a personal and purely selfish level – DESPERATE to find more awesome stuff to read online.

But day after day, I hunt around and what do I see?

Same old.

Boring.

Bland.

Baloney.

Bullshit.

I actively jump to attention anytime I see a post put up of ‘kickass women to follow online’ or ‘favourite emails you like to open’, and honestly?

Seriously?!

THIS is the best we can do?

For fuck’s sake!

So yes.

I’m done.

With the pandering.

With being your fluffer.

With telling you that you CAN do it, you ARE worth it and I KNOW you’ve got what it takes!

Of COURSE I know you’ve got what it takes but so does everyone else who went before you and is now fucking dead or forgotten because they never DID what it takes.

So let’s take just a moment to get really fucking real up in here:

ARE you going to DO what it takes?

No not fucking tomorrow, I mean NOW, and ALL in?

And NO NO NO NO! I’m not INTERESTED in your later today / this week / when I get my shit sorted LIES.

It’s now –

Or it’s never.

You either ARE that person (now!) –

Or you’re not.

And here’s what else. While we’re at it.

It’s not fucking easy okay? So when I talk about you can do it and you’re worth it that doesn’t mean you won’t have to SWEAT TEARS OF BLOOD for it. You want to be EXCEPTIONAL and to live a life most wouldn’t even dare to dream of?

You gotta work for that shit baby.

Yeah of COURSE it is good work, the best kind! I would argue that NOT doing the PAINFUL work is far more fucking painful and soul destroying then doing it!

But of course most people – and odds are, because odds just work that way, you also – would rather avoid pain.

Are looking for a quick fix, or an easy way out although of course you’d never term it like that, no way!

But your actions speak louder than words my dear.

And your actions are telling me:

You don’t believe in yourself.

Not really.

And you’re not willing to do what it takes.

Not fully.

And you’re hell fucking NOT laying yourself on the line.

Not yet.

Which is to say, not ever.

And since we’re on a roll here and everything and I’m probably already losing friends and NOT influencing people, let’s talk about this nonsense:

When are you going to start taking care of yourself?

As someone who ACTUALLY FUCKING CARES ABOUT THEMSELF?

Yes I get this whole entrepreneurs live on the edge thing, and we’re invincible, and work comes first! But really –

REALLY –

You look like shit.

You’re treating yourself like shit.

Your mental state is, well, questionable. Which is all part and parcel but also –

Enough is enough yeah?

At some point you’re going to have to stop and take stock and I’d be willing to bet you’re NOT going to be happy with the shit-storm you’ve created for yourself in the name of work.

BUT WHAT FUCKING WORK ANYWAY?!

Anyway.

My point.

I’m not here to rev you up, pump you up, and send you on your way with a you can do it attitude that translates to precisely fuck all.

I’m here to tell it to you straight, as best as I can.

And right now what I’ve got to say is really simple:

It’s about fucking time you grew the fuck up and realised that how you act today dictates who you get to be tomorrow.

You want to be exceptional?

Start acting like it.

You want to take care of your body?

Fucking DO something about it? Do my Look Great Naked Bootcamp! No it is NOT easy and yes it IS extreme but THAT’S THE FUCKING POINT.

You want to make a million dollars? Start laying yourself on the line then! Surround yourself with like-minded people and commit to a mentor who’ll kick your butt to get you there!

You want FAST results and no messing around? Then FUCKING GO ALL IN BITCH!

But whatever you do, WHATEVER you do,

\