FAILURE WAS NEVER AN OPTION

When you think about what you’re really doing here, and where it’s ultimately going to end up for you, what your story will be, tell me honestly now:

Was failure EVER going to be an option?

I think it’s easy to forget, when you’re in the midst of pushing and fighting and failing and getting up again and trying so damn hard not to compare and CONSTANTLY throwing new shit out there and desperately trying to level the fuck UP and STILL not being there yet and wondering if you EVER fully will be, one.simple.thing.

And that thing is this:

It doesn’t fucking matter.

The pain, the failure, the ups, the downs, the hell yes it’s working, the fuck not again, the overwhelm, the stress, the joy, the wins, the what the FUCKS, the WHY AREN’T I THERE YET, the yes this is IT, the any or ALL of it.

It doesn’t.
Fucking.
Matter.

Because the only way ANY of it could actually matter or MEAN something, is if failure is an option. And by failure? I mean the idea that there is an end point at which, if you’re not ‘there’ yet, you’ll give up, stop trying, walk away, and what?

Go be a normal person?
Join the 9-5?
Drink eat drug yourself to death?

Don’t make me laugh. That was not only never going to BE your story, it’s not POSSIBLE for it to be your story even if you wanted it to!

You might dip your toe into that world from time to time …

Even think you wanna BE there for a moment …

Wish at times that you too could go through life content with the norms of success!

But deep down –
Really –
At your CORE?

You were born for THIS, baby. You’re an entrepreneur, an artist, a creator, a visionary. You’re a revofuckinglutionary, a messenger, and you don’t have what it TAKES to quit.

Failure –
Giving up –
Getting to some mystical point where you have to throw your hands up and say ‘oh well, I tried!’ –
That’s what people who are NOT true entrepreneurs but are trying to be do!

We don’t do that.
We CAN’T do that.
Because to do that would be to deny who we ARE, and in the end? You’re ALWAYS going to give in to being who you are.

So when you want to scream and shout because something didn’t work, when you want to cry because why doesn’t the world GET you yet, when you want to run and hide because it’s fucking HARD, take ASSURANCE in the fact that the ups and downs no matter HOW extreme they are?

Don’t fucking matter.
Your story was always going to be that you’re going to lead and rule.
Your message WILL reach millions.
You will MAKE your millions, and then some.
And you’re GOING to change the world.

If you can take this to heart and hold onto it then NOTHING can stop or even SLOW you, and you’ll save yourself a helluva lot of time and effort and also get to where you’re meant to go SO much fucking faster, because you won’t be melting the fuck down or crying about it every time something doesn’t work.

I remember being over 100k in debt, having my car stuck in a car park ’cause I didn’t have the $17 to get it out and it was right AFTER I’d just given a keynote about how to make money online, I couldn’t even buy FOOD, and I had 0.86c in one bank account and $2.89 in another, and do you know what my first thought was?

Take a fucking screenshot of the bank balances Kat, because when you’re rich and famous this will be a great story to share!

So I did 🙂

It doesn’t mean the tough times don’t HURT, but when you know that you know that you KNOW you’re going all the way then no matter how much they DO hurt you’ll just.keep.going.

Launch flops, so WHAT – I was born to win so I’ll get back up and keep going, NOW.

Somebody hates you, so WHAT – my success is pre-ordained so I’ll carry on.

Shit hits the fucking FAN and your entire life seems to be crumbling around you, it doesn’t MATTER because baby you were born for MORE.

Message just doesn’t seem to be SPEAKING to people, who CARES because you know that it WILL, that soon enough if you just CONTINUE the whole world – the one you’re here for! – will sit up, listen, buy, follow, forever!

Of course the opposite is also true, with all of this. I don’t mean don’t celebrate the wins, but honestly?

100k launch, 100k day, 100k minute, awesome, cool, but also – duh. You were born for this. It was ALWAYS GOING TO HAPPEN. So take a moment, take a Snapchat, post a shot, but no need to act like the whole fucking world stopped turning and that you’ve now MADE it and can rest or some stupid shit.

WHY WOULD YOU WANT TO REST FROM DOING WHAT YOU LOVE ANYWAY?!

My first thought when I got my NYT best-seller agent contract the other week was of excitement and a knee-jerk “I can’t believe it!” type feeling.

My second though was well DUH – it was always going to happen! So yes: BEST FUCKING DAY EVER because this was always my BIGGEST dream, but in the same second? Back to the fucking hustle because I’ll never be there and I’ll NEVER be done.

I’ll never be done living my life on purpose.
I’ll never be done chasing my dreams.
I’ll never be done pressing fucking PLAY.

And if you’re one of us, if you’re like THIS, if you’re truly born for it and your success has ALWAYS been pre-ordained then you’ll get this and you will LIVE it.

If you think that deep down this is who you are, but you find yourself repeatedly REACTING to the downs of entrepreneurialism OR the ups, then it’s time to get outcome fucking focused. It’s time to realoise that there’s one thing you need to get obsessed with training your mind on in this game it’s the knowledge that NO MATTER FUCKING WHAT you’re going all the way.

That this means (fuck yes!) that no matter how HARD it gets or how many times you supposedly fall or fail, your destiny is STILL TO WIN.

This means you can therefore EMBRACE the pain and the hurt when it does happen, because obviously it’s something that is going to BUILD you, like the tenacious motherfucker you need to be to live this life!

This means that no matter HOW freaking stressful the situation you can instantly flip it to see the positive because you have CHOSEN a life where everything always works out exactly as it was meant to!

This also means that regardless of how high you climb –
How acclaimed you are –
What levels of badassery you achieve –

You’ll never be done.
You’ll never stop.
You’ll never take a day off.
For the rest of your life you will continue to push. And strive. And chase. And RELENTLESSLY and OBSESSIVELY pursue your calling.

The thing about a calling –

And being born for it?

Is that it’s not something you do.

It’s something you BE, and baby?

You were born to be one of us.

Stop worrying about whether or not it’s fucking working when all you KNOW you gotta do is just keep on going.

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